Our Mission

Keep American Beautiful President's Circle Recognition Award 2023 logo To improve the quality, sustainability and aesthetics of our environment in order to create a healthier, more beautiful place to live, work, and play for today’s residents and future generations.

On May 28, 1993, the City of Winter Park’s Keep Winter Park Beautiful (KWPB) program was recognized as an official affiliate of Keep America Beautiful. City residents who shared a passion for maintaining and enhancing the quality of the city’s built and natural environment came together by creating the city’s Keep Winter Park Beautiful Advisory Board. In the summer of 2012, the KWPB Advisory Board merged with the city’s Environmental Review Board to create the Keep Winter Park Beautiful & Sustainable Advisory Board. The board is comprised of seven members and an alternate. While the new board is still committed to the original mission of preserving and enhancing the community’s beauty, it is also the city’s lead advocate for promoting the environmental, economic and social sustainability of Winter Park.

Sustainability Action Plan

Led by the Keep Winter Park Beautiful & Sustainable Advisory Board, the city’s first Sustainability Action Plan (SAP) is a collaborative effort involving the entire community. The plan was accepted by unanimous vote of the City Commission February 9, 2015.

The purpose of the SAP is to create a roadmap depicting where the city is today and where it would like to be in the future, in regard to sustainability. It is divided into seven categories, long term objectives and short term actions for helping the city achieve these long term objectives. The objectives are intended to be quantifiable so that progress can be measured on an annual basis and reported to decision makers and stakeholders. A collaborative, integrated approach is necessary for working toward meeting the objectives outlined in the program. The plan is a living document intended to evolve over time as Winter Park experiences both progress and challenges.

By integrating elements of this plan, Winter Park will:

  • Increase the quality of life while improving individual and community health.
  • Become more energy independent.
  • Protect and enhance air quality, water quality, and natural systems.
  • Save money.
  • Increase economic value.

It is the intention of this document to provide high level objectives that are conceptually approved by the City Commission and leadership. The actions listed under each category are put forth as possible avenues for achievement of the approved goals, and do not represent required or prescriptive measures.

A Winter Park Sustainability Development Plan will be presented to the Commission for formal approval on an annual basis.

This annual plan will include:

  • Summary of previous year project/Action status
  • Proposed project/Action list
  • Projected project costs
  • City staff and budget allocations
  • Outside funding opportunities

On-going Projects

FDOT Adopt-A-Highway Program

Every year, millions of visitors get their first glimpse of our state from their car windows as they travel along Florida’s highways. First impressions can be long lasting. Do we want them to see miles of roadway cluttered with litter or clean, green tree-lined highways that truly represent Florida’s natural beauty? The choice is an easy one: Adopt-A-Highway.

Government Operations

The city is committed to creating healthier and more comfortable environments by:

  • Tracking our Energy and Water Performance on ENERGY STAR® Portfolio Manager®
  • Increasing our Renewable Energy Production
  • Greening our city fleet

KWPB&S Green Schools Grant Program

Supports public and private schools serving Winter Park residents in their efforts to achieve sustainability goals and beautify their campus, while engaging and educating students Pre-K through grade 12 in the practices of sustainability.
Access the Green Schools Grant page.

Storm Drain Marking Program

After a rainfall, stormwater flows over land or impervious surfaces, such as paved streets, parking lots and building dirt/sediment. Stormwater runoff is directed to local waterways, that without treatment, can harm our rivers, streams, lakes and coastal waters. Help protect our city’s waterways from pollution by placing storm drain markers in your neighborhood.

Watershed Cleanups

For more than six decades, Keep America Beautiful has served as our country’s nonprofit steward of litter prevention. Litter is more than just a blight on our landscape. Litter is costly to clean up, impacts our quality of life and economic development, and eventually ends up in our waterways and oceans. Do your part to Keep Winter Park Beautiful & Sustainable, sign up for one of our upcoming watershed cleanups today!

Nature Photography Contest

Nature Photography Contest

In honor of National Nature Photography Day on June 15, Keep Winter Park Beautiful is hosting its second Nature Photography Contest. Participants must submit photos which highlight the natural beauty of Winter Park’s public lands and parks. Each entrant is limited up to 2 photographs that must be received by midnight, Friday, June 30.

For the full requirements and criteria, access the rules and guidelines.

Support KWPB&S

Looking for a way to help keep you the Winter Park community beautiful and sustainable? Become a Community Partner today and help us continue our work throughout Winter Park.

Our community partners and sponsors are instrumental in helping fund city-wide cleanup efforts. In 2021 alone, we collected over 1,700 pounds of litter. That same year, Keep Winter Park Beautiful was able to divert close to 8,000 pounds of household hazardous waste from the landfill, which could have polluted our local waterways. These accomplishments would not have been possible without community support.

Access the many ways to help support KWPB.


Contact Information

Our Vision

Winter Park is the city of arts and culture, cherishing its traditional scale and charm while building a healthy and sustainable future for all generations.